Who thought you could sell water? Or charge more than $4 for a coffee? And how about offer an airline seat without any baggage allowance? For many years these products, price points and packages just didn’t exist. Everyone assumed they just would not work. That was until someone decided to test the assumption and found… Read more »
My client said this as he slid the sales statistics for the previous month and the last year across the table to me. It made for impressive reading. Their e-commerce website was leaping forward in double digit growth in what looked like a monthly sequence. They had sold more in the last month than most Kiwi companies would aspire to do in a year. But in reality, for me, it was a sign of bad news ahead.
One of the email marketing “silver bullet” questions I frequently get asked is – “When is the best day and time of day to send my next email campaign?” It’s a good one to ask. Just imagine all the wasted time and energy if a campaign bombs just because it was launched at the wrong time.
