This month’s conference call was all about how to optimize a website for those selling big ticket items. (Customers will be able to access a recording of the call either from the monthly CD they receive or from a link in the customer portal part of our website.) Selling large, costly and most likely complex… Read more »
I received my first HTML email marketing message in 1999. I had just been hired to establish an email marketing technology start up. It was during the “dotcom” craze – a time flush with cash but funnily enough devoid of any SPAM. The business I worked for was part of a small “stable” of Internet… Read more »
Last month’s article on email marketing and the conference call on the same subject area achieved the desired result.Afew more customers have launched their first email marketing campaign and are now starting to reap some of the many rewards this strategy can produce.All good news.
Nevertheless, there are a few customers out there – we know who you are 
– who are stubbornly refusing to move forward into the land of email.So for them I present these six online marketing myths all busted with an explanation on how an effective email marketing strategy can come to their aid.
Another twelve months of email marketing lie ahead but should you carry on in January just as you ended in December?
The start of a New Year is a great time to take stock of the last 12 months of email marketing statistics to determine what trends, if any, signify the need for an email marketing strategy review.
To start this process I suggest you tabulate the key email messaging statistics for last year’s campaigns including invalids, bounces, opens, clicks and unsubscribes.
Serving nice coffee is one of the many benefits that bricks and mortar shops have over their web cousins. One other less obvious are the roads and pathways that line their front door.
